Predictive Analytics

Predictive Analytics will help your organisation reveal and predict trends, anticipate business change, and drive moire empirical strategic decision making with using a range of predictive analysis software.

Predictive analytics can be used to describe any approach to data mining with five attributes:

  1. Prediction (rather than description, classification or clustering),
  2. Agile and rapid analysis measured in hours or days
  3. Highly business relevant e.g. why did we sell x many widgets in New York (no complex ivory tower analyses)
  4. Easy to use
  5. Highly visual analytical results (no complex tables / data)

 

Predictive Analytics

In our experience the way to succeed with Predictive Analysis is to Empower a C-Level Predictive Analytics Champion. Recently we have worked with a large retail organisation with a CFO who was hugely keen on predictive analysis to help drive business growth and spot new market opportunities.